All Animalcoffee kopi luwak is sourced from wild civets; Animalcoffee
does not and has never farmed luwaks for any purpose including the production of kopi luwak. Long before it became
an issue for animal rights groups and activists we realised that it was not the right path to pursue for ethical,
practical and economic reasons and our operation remains necessarily small due to the limited quantity of wild collected
kopi luwak we can obtain.
Kopi luwak has traditionally consisted of the best quality, ripest coffee cherries that the luwak has selected and chosen to eat
while leaving the vast majority of (presumably inferior) cherries in the plantation uneaten. This is certainly a major factor in the final quality
of the kopi luwak produced. Feeding luwaks coffee cherries to the exclusion of other foods will of course ensure they eat the cherries however
the cherries have not been selected by the luwak and are therefore not of the standard that is produced when the luwak is free to roam a coffee planation.
The result is that kopi luwak produced by animals that are farmed is inevitably of lower quality than wild/ free range luwaks. It is important to
understand this is an economic issue - the inferiority of farmed kopi luwak is due to the lack of participation by the luwak in the selection process
and not only because it is ethically wrong.
The ethics of confining animals in battery style cages for any reason is of course morally wrong and we don't believe it requires
an extensive explanation. Animalcoffee has actually approached PETA on a number of occasions to inquire as to how we might receive some type of
endorsement however we have not been able to elicit any response other than an automatically generated receipt and then having our email address added to their
newsletter distribution list.